Well, That’s Certainly Cute

This is the new ad the DCCC is running  in 25 districts of house Republican lawmakers who voted to scrap Medicare and replace it with a voucher system. This has been the agenda of the right for some time, but rarely have they been up front about it. They’re not happy with using the term ‘privatize’ but make no mistake, that’s what it is. Understandably, the DCCC want people to know where the GOP stands.

But this ad is ridiculous. It glosses over the seriousness of the issue and relies on a gimmick to get people’s attention. I’m not saying the ads should be of the “ominous music and bass-voiced narrator” variety. But this is aiming more for the “annoying dancing Six Flags guy” territory. I’m sure a whole gaggle of PR people are patting themselves on the back for this crap but I really feel it’s too cute by half.  Stop relying on a joke and get the facts out there. There are dire consequences to the Republican agenda and even insinuating that seniors might have fun (take a second look at the dancing fireman at the end) is a dangerous idea. Luckily, they’re also going with radio spots and robo-calls that I would hope weren’t so painfully witty.

Every once in a while, I wish the Democrats were as good at messaging as the GOP. This is one of those times.


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